Last weekend, I had the privilege of attending Astro’s grand Chinese New Year campaign launch, themed “喜乐乐SHARE丰年” (Be Joyful. Share the Prosperity), at Pavilion Kuala Lumpur. As we step into the Year of the Snake, Astro invites everyone to embrace love, empathy, and the spirit of sharing through its exciting initiatives.
The event kicked off with a dazzling showcase of performances by over 50 Astro and local celebrities, including fan favorites like Jiang Han, Jack Lim, Jentzen, Yoon, Freddie, Joe, Jack Yap, Joey Leong, Crystal Ong, Nicole Lai, Geraldine, Nicholas, William, Mei Sim, Vicky, Jazz, Amy, Tedd, Fuying, Sam, Hayden, Joey, Daniel Fong, Estee, Min, Kryston, Broco Lee, Ribbon Ooi, Weiwei, Weon, Aki, YYY, Wilson, Sherlyn, Tammy, Jonathan, Jian Yi, April Chan, Celes, Dada and Kenji. Their energetic dance routines and soulful renditions of the campaign’s theme songs set a festive tone, leaving the audience in high spirits.
Introducing Xilele : Astro’s Lucky Mascot for the Year of the Snake
The highlight of the campaign was the unveiling of Xilele (喜乐乐), Astro’s adorable snake mascot. Symbolizing prosperity and joy, Xilele instantly won hearts with its cheerful design, complete with a tail adorned with a coin motif to signify wealth.
Astro also revealed an array of Xilele-themed merchandise, from Xilele plush toy to trendy Xilele T-shirts, Xilele comic book, and even a Xilele USB Chinese New Year Album loaded with their #xilele2025 songs. These items are perfect for adding festive cheer to your celebrations, and they’re available at POPULAR stores, Shopee, and Lazada. Additionally, the adorable Xilele WhatsApp stickers are available now for free download via the My Astro app, making it easy to add CNY cheer to your chats. With such diverse offerings, everyone in the family can enjoy a memorable Year of the Snake together!
xilele2025 Music Album: Feel the Festive Spirit
Music enthusiasts will love Astro’s 17th CNY album, featuring four vibrant tracks that blend traditional New Year vibes with contemporary styles. The songs include:
- “SHARE丰年 (SHARE Feng Nian)”: The title track for this year’s campaign is a lively A-go-go styled song, creating a strong New Year atmosphere with youthful lyrics and an upbeat rhythm, amplifying the joyous Chinese New Year celebrations.
- “魔法新年 (Mo Fa Xin Nian)”: A bold latin Tango-inspired arrangement infused with complex rhythm and melody, blending New Year blessings with a celebratory magic touch to bring good fortune and peace.
- “一起发达发达啦 (Yi Qi Fa Da Fa Da La)”: A cheerful Cha Cha-themed piece celebrating prosperity in all aspects of life—career, academics, relationships, and health—while inspiring resilience to overcome challenges.
- “乎你赚够够 (Hu Ni Zhuan Gou Gou)”: A vibrant Rock ‘n’ Roll track paired with humorous lyrics, designed to lift spirits and invoke carefree, happy moments.
Upcoming Festivities and Special Programming
Astro’s CNY roadshows across Malaysia promise live performances, meet-and-greets with celebrities, and exclusive giveaways. From January 27 to February 28, the Xilele 喜乐乐 (Channel 100) will air festive dramas, movies, and variety shows. Don’t miss highlights including the heartwarming Astro Originals, CNY drama “All The Good Things “, Malaysia’s biggest “Astro CNY Countdown Gala 2025”, Feng Shui programme “Sifu! May I Ask?”, a festive-themed show “Astro CGM CNY Concert 2025”, Hokkien New Year countdown show “I Love Hua Hee Bai Ti Gong”, CNY talk show “Best of Times”, “Taste of Home” and much more!
The event wrapped up with a heartfelt reminder of the campaign’s message: joy multiplies when shared. From music to merchandise and roadshows, Astro’s #xilele2025 campaign is a delightful celebration for everyone.
Make sure to grab your Xilele goodies and tune in to Astro for an unforgettable Chinese New Year! For more information, please visit xilele2025.com. Sign up for Astro today and enjoy the best of entertainment, all in one place! For more information, log in to the My Astro app, visit astro.com.my or WhatsApp 03-9543 3838.
dixonthum 