Tous les Jours Finds New Home in Malaysia: CJ Foodville Partners with Stream Empire Holdings to Launch French-Korean Bakery Experience

The globally renowned French-Korean bakery café, Tous les Jours, is officially making its way to Malaysia. CJ Foodville, a leader in the food and beverage industry, has announced an exciting partnership with SEH Food, a subsidiary of Stream Empire Holdings, to bring this premium bakery experience to Malaysian consumers. The flagship outlet is set to open at Sunway Pyramid by Q2 2025, offering a world-class bakery experience.

What is Tous les Jours?
Meaning “every day” in French, Tous les Jours has built a reputation as a neighborhood bakery specializing in French-Korean inspired baked goods, handcrafted beverages, and rich coffee made with premium ingredients. With over 1,300 stores in Korea and 550 outlets worldwide, including the United States, Canada, China, Mongolia, and ASEAN countries like Indonesia, Vietnam, and Singapore, the brand is celebrated for its commitment to quality and innovation.

Why Malaysia?
Malaysia’s growing interest in premium bakery culture and its affinity for Korean brands make it an ideal market for Tous les Jours. To cater to local preferences, the brand will utilize its halal-certified manufacturing facilities in Indonesia, ensuring its offerings meet the needs of the Malaysian market. The flagship store at Sunway Pyramid will serve as the cornerstone for expansion across the country, aiming to establish Tous les Jours as a leading bakery-café destination.

Partnership Highlights
SEH Food, appointed as the master franchisee for Tous les Jours in Malaysia, is part of Stream Empire Holdings. Known for managing international brands like New Era, Quiksilver, Roxy, and ByWishtrend, Stream Empire Holdings is making its debut in the F&B sector with this collaboration.

Justin Lim, CEO of Stream Empire Holdings, shared, “This partnership with CJ Foodville is a game-changer for us. It not only diversifies our portfolio but also meets the rising demand for premium bakery experiences in Malaysia. Tous les Jours’ blend of French and Korean flavors perfectly complements our mission to introduce world-class brands to Malaysian consumers.”

Jeong Soo Won, Southeast Asia Region Head of CJ Foodville, added, “Malaysia is a vibrant market with a deep appreciation for quality bakery experiences. Partnering with Stream Empire Holdings allows us to bring Tous les Jours’ French-Korean inspired delights to a new audience, creating meaningful connections through freshly baked goods.”

Economic and Industry Impact
This collaboration is expected to boost Malaysia’s economy by creating job opportunities, attracting investments in retail spaces, and developing strong supply chain networks. With CJ Foodville’s global expertise in the F&B industry and Stream Empire Holdings’ retail and e-commerce experience, the rollout of Tous les Jours in Malaysia is set for long-term success.

Stay updated on the latest news and opening dates:
IG: @touslesjours_my
FB: Tous Les Jours MY

Experience the perfect fusion of French artistry and Korean flavors when Tous les Jours opens its doors in Sunway Pyramid in 2025.

About CJ Foodville
CJ Foodville is a leading food service company in South Korea, dedicated to enriching lives through innovative culinary experiences. The company’s name reflects its mission to create a “food village” where people can come together to enjoy exceptional food and create lasting memories.

Key Brands
CJ Foodville operates a variety of renowned brands that have earned the trust and loyalty of customers worldwide. These include:

Tous les Jours: A globally recognized bakery café brand offering fresh, high-quality baked goods.
VIPS: A premium salad bar and steakhouse known for its fresh and diverse menu.

Tous les Jours
Tous les Jours, a flagship brand of CJ Foodville, is an artisanal bakery café chain known for its dedication to freshness and quality. The name “Tous les Jours,” which means “Every Day” in French, perfectly encapsulates the brand’s philosophy of providing customers with freshly baked goods every single day. Since its inception in 1997, Tous les Jours has grown into a globally recognized brand, bringing the joy of freshly made bread, pastries, and cakes to customers around the world.

About Stream Empire Holdings
With nearly 40 years of groundbreaking pursuits in the active and lifestyle industry, Stream Empire Holdings Sdn. Bhd. is a multinational corporation that continues to strive for excellence in expanding their retail business and commercial activities across South-East Asia region, cultivating their philosophy:

“Teamwork is the key to success”
Based in Malaysia, Stream Empire Holdings Sdn. Bhd. now has more than 60 retail outlets across the region, driven by over 100 highly motivated and professional individuals working closely together with global partners in empowering long-lasting relationships to become Asia’s leading active and lifestyle brand.

Key Brands
Stream Empire Holdings brings global brands within the realm of sports and lifestyle to their consumers in Asia to elevate customers’ shopping experience as well as provide high quality products and services that satisfy their needs.