Astro’s BIZone — a simplified TV package tailored for food and beverage (F&B) outlets — has announced a major initiative to boost the growth of small and medium-sized F&B businesses. The campaign, worth RM3 million, aims to help F&B and commercial outlets grow their customer base and revenue through targeted marketing and promotional support.
Since its introduction in 2024, BIZone has recorded impressive momentum, with a 34% year-on-year growth in new customers — far exceeding the general market growth rate of 5%. With a target market of 14,000 establishments, BIZone continues to gain ground as a valuable solution for F&B and commercial outlets across Malaysia.
Tan Sian Tuang, Head of Enterprise and Broadband Business at Astro, shared, “BIZone has quickly become one of Astro’s most impactful commercial offerings, already benefiting thousands of F&B outlets nationwide. However, we understand the challenges these outlets face in reaching their audience and expanding their businesses. That’s why we’ve developed this marketing campaign to equip them with the tools needed to boost visibility, attract customers, and drive growth.”
He further explained, “What makes this RM3 million support initiative unique is its integration of Astro’s content and marketing platforms — creating an unmatched opportunity for our F&B partners to gain exposure. From national TV features to influencer-driven promotions and celebrity appearances, BIZone is putting powerful marketing resources within reach of SMEs. This campaign supports Astro’s vision of becoming the top Content & Connectivity Partner for the F&B sector by offering more than entertainment — we’re enabling real business results.”
BIZone Rewards: RM3 Million to Boost Your Business
Astro is kicking off 2025 with the launch of its BIZone Rewards campaign — a high-impact initiative designed to increase foot traffic, visibility, and brand value for participating outlets. Open to all F&B and commercial establishments that sign up for, renew, or upgrade their BIZone TV pack between 7 April and 17 October 2025, the campaign offers a valuable opportunity to gain strategic marketing support.
Throughout the campaign, 200 outlets will be selected via monthly draws conducted by Astro representatives to share RM3 million worth of promotional support.
Selected outlets may receive:
- Sports Watch Party: A fully-sponsored live sports screening at their venue to draw large crowds and create event-like experiences.
- Meet & Greet: An in-person appearance by a celebrity or influencer to generate hype and enhance customer engagement.
- Food Review: Special content created by popular food reviewers or social media influencers to showcase the outlet to a wider foodie audience.
- Astro Radio Ads: Feature spots on Astro’s popular radio stations, reaching millions across multiple demographics.
- TV Features: Appearances on national shows like Buletin Awani or Borak SeeNi, giving outlets national exposure via Astro’s extensive viewership.
Small Change, Big Impact
More than just exposure, this rewards campaign offers the kind of marketing that attracts new customers, boosts loyalty, and drives tangible business growth. With RM3 million in dedicated support and just a simple shift required, BIZone empowers commercial outlets to unlock their potential through entertainment-driven marketing.
“Through this campaign, we want F&B operators to experience the true impact of strategic marketing. BIZone isn’t just about providing entertainment — it’s a business growth engine that brings in customers, boosts brand value, and drives engagement. By offering this support, we aim to help local businesses thrive and contribute to Malaysia’s economic growth,” added Sian Tuang.
BIZone offers a comprehensive mix of live sports and entertainment content, including major events like the Premier League, BWF Tournaments, Liga Malaysia, Sepak Takraw League, Formula 1, MotoGP, NBA, Cricket, and Tennis, along with access to 25 non-sports channels. Its pricing is transparent and tailored to suit different business types and seating capacities.
New BIZone subscribers will also receive an onboarding kit filled with marketing and branding tools to help elevate their outlet’s ambiance and customer experience.
For full campaign details and terms, visit https://biz.astro.com.my/bizone-rewards, WhatsApp AstroBIZ at +603 9544 7566, or email astrobusinesssupport@astro.com.my . The campaign runs until 17 October 2025.
dixonthum 