Hey guys! Just got back from checking out Astro’s new ‘Inilah KITA, Sehati Bersama’ campaign press conference this afternoon, and I’ve got to say – it’s one of the most meaningful and feel-good celebrations I’ve seen in a while. In conjunction with National Day and Malaysia Day, Astro is going all out from 15 August to 16 September 2025 with a campaign that reminds us of what makes Malaysia truly special — our unity in diversity.
So, what’s going on?
1. KITA Channel (CH100) is Live!
If you’re like me and love local content, you’ll want to park yourself at Channel 100. Astro has launched this special KITA Channel, which will be running until 17 September 2025, featuring more than 50 Malaysian-made programmes – from films and dramas to reality shows and documentaries.
Some of the titles to look out for? Kita Bukan Data, Mariam Meenachi, Rombengan, Wasiat Ayah, and Daddy Naik Sheikh. You’ll spot familiar names like Nabila Huda, Que Haidar, Faizal Hussein, MK K-Clique and many more. There are also exclusive concerts like Slam X Exist: Our Journey and Konsert Hael Husaini & The Repertoire.
Everything’s available on Astro CH 100, On Demand, sooka, and NJOI too — no excuse to miss it!
2. Hello Inilah KITA Event
If you’re into live events, block your weekend on 23 & 24 August 2025 because Hello Inilah KITA is happening! Expect a fun mix of music, cultural performances, and local celebrities like Mira Filzah, Hun Haqeem, Ayda Jebat, Uriah, Nicole Lai, and more. It’s all about celebrating our local talents and the beautiful melting pot that is Malaysia.
3. KITA FM is Hitting the Road
Radio fans — this one’s for you. On 31 August 2025, KITA FM will go live from Putrajaya, featuring a collab between all your fav DJs from Astro’s stations like ERA, Sinar, MY FM, HITZ, RAAGA, plus RTM’s stations too!
But that’s not all — the KITA FM crew will be touring 13 states starting 1 September 2025, ending the journey in Penang on 16 September 2025 with a special Hop On Hop Off Bus Tour. They’re even aiming to set a new record in the Malaysia Book of Records, so you’ll want to be part of this nationwide celebration.
4. Unity Stories That’ll Touch Your Heart
Astro is also releasing three short documentaries under the Unity Stories of Inilah KITA series, showing real-life examples of how Malaysians come together despite our differences.
Here are the ones I watched:
- Famili Ikat Tepi – A century-old kopitiam that’s more than just good food — it’s where the community bonds.
- Tempat Letak Harmoni – A mosque and church in Sarawak share a parking space peacefully. Love this.
- Seni Berkawan – Three artists from different backgrounds create art together, sharing stories, culture, and laughs along the way.
These short films are up on Astro Malaysia’s YouTube channel, and trust me, they’re worth watching with your family.
5. New Anthem: Bangkit Malaysia
There’s also a brand-new theme song called Bangkit Malaysia, performed by none other than Hael Husaini. Uplifting and patriotic – perfect for your National Day playlist. Keep an eye out as it’ll be available on all streaming platforms soon!
One of the standout moments during the press conference was when Nadeera took the stage and delivered a soulful performance of her song ‘Cham’. Her vocals were powerful and full of emotion — and the lyrics really hit home for many of us in the audience. It was one of those performances that gave everyone goosebumps and reminded us how music can bring people together.
6. Something Fun Coming in October – KITA Run!
If you’re planning ahead, the KITA Run is happening on 25 October 2025 at Serenia City Central Park, Nilai. There’ll be 5KM and 10KM runs, a family-friendly carnival, and a concert to end the day with good vibes. It’s a great excuse to get active and celebrate with fellow Malaysians. Stay tuned for updates!
So if you’re in the mood to get into the patriotic spirit this Merdeka and Malaysia Day, Astro’s ‘Inilah KITA, Sehati Bersama’ campaign is definitely worth checking out — whether you prefer watching at home or joining in the fun on-ground.
Let’s celebrate what makes us Malaysian — together.
Subscribe to Astro One Packs from only RM49.99/month. Easy streaming, endless entertainment for your whole family. Level up your streaming experience by adding Astro Fibre’s 500Mbps together with the Entertainment Pack for just RM139.99/month. To subscribe or upgrade to Astro One, visit http://www.astro.com.my or WhatsApp 03 9543 3838.
For more information on the ‘Inilah KITA, Sehati Bersama’ campaign, visit http://www.astro.com.my/InilahKITA.
dixonthum 