Category: Lifestyle

Anlene has been Malaysia’s No.1 Adult Milk Powder, a pioneering force in advocating bone, joint, and muscle health for over 30 years! It has been a popular household brand of milk powder for adults among Malaysians including my own.

Since May 2022, Anlene Malaysia has unveiled an eye-opening revelation through its Anlene Mobility Check, an ultrasound bone scan and muscle strength test and has assessed over 20,000 Malaysians to date. The screening found 50% of Malaysian adults are at risk of poor bone health, which can potentially lead to bone diseases such as osteoporosis that may affect one’s mobility. 

Shockingly, the screening results further revealed that weak muscle strength is prevalent in 1 out of every 3 Malaysian adults. This free screening was carried out through a series of roadshows starting in May 2022 and is open to adults 19 years old and above, aimed at assessing their bone and muscle.

Result from the mobility check highlights a concerning trend of low awareness among Malaysians towards the significance of bone health, emphasizing the pressing need to tackle mobility-related risks in our nation. At Anlene, we firmly believe that promoting preventive measures against osteoporosis can significantly reduce its prevalence within our population. Our goal is to enable individuals to proactively embrace the vitality of their bones, joints, and muscles and to keep them in good condition to stay active as long as they can.

according to Ganesh Thiagarajan, General Manager of Fonterra Brands Malaysia & Singapore

In conjunction with World Osteoporosis Day 2023, Anlene Malaysia reaffirms its steadfast commitment to promoting robust bone health awareness and education among Malaysians. To empower individuals with a deeper understanding of their bone health and encourage proactive care, Anlene Malaysia joined forces with its retail partner, AEON and its healthcare partner, Columbia Asia Hospital Puchong.

This exclusive partnership will manifest through a far-reaching initiative, which the Anlene Mobility Check roadshow will be carried out at various AEON outlets nationwide & Columbia Asia Hospital Puchong throughout the month of October. This roadshow will offer the public access to complimentary ultrasound bone scan and muscle strength testing services, providing Malaysians valuable insights into the condition of their bone health status and muscle strength. Check out the schedule here: https://www.anlene.com/my/en/anlene-move-check.html

The prevalence of osteoporosis is projected to be higher in Asia due to its rapidly aging population, and Malaysia is no exception. Alarmingly, Malaysia is projected to have the highest increase in total number of hip fracture by 2050. This is a direct consequence of osteoporosis, a condition caused by weakened bones that are more prone to fractures, particularly in the hip area. To maintain strong and healthy bones, the body naturally undergoes a constant process known as bone remodelling, where old bones are replaced with new bone tissues. This process occurs throughout our lives. However, with aging, this process can become less efficient, and bone mays start to deteriorate from as early as 30s. Women in the menopausal transitional period may experience rapid bone loss, where up to 20% of bone density may be lost. Fortunately, bone relates diseases such as osteoporosis is preventable. Therefore, starting to care for your bone health from a young age is paramount. By taking proactive steps to strengthen our bones today, we can secure more healthier and resilient future.

said Dr Paisal Bin Hussin, Consultant Orthopaedic Surgeon, Columbia Asia Hospital Puchong

Taking care of our bones, joints, and muscles begins with lifestyle choices that require both regular exercise as well as a balanced diet. Engaging in regular exercise not only promotes strong bones but also strengthens the muscles that support them. Pairing this with a balanced diet that is rich in calcium, vitamin D, protein, and other crucial nutrients is equally important. Anlene’s formulation have been designed to support bone strength when included in a balanced diet and active lifestyle.

said Liew Yen Lee, Fonterra Brands Malaysia Assistant Nutrition Manager

For your information, Anlene™ GOLD 5X™ is scientifically formulated with key nutrients that are important to support adults’ nutritional needs. Each glass comes with 100%** calcium & vitamin D, high protein, collagen, MFGM Active^TM, 17 vitamins & minerals. Also a study has shown that consuming 2 glasses of fortified milk daily containing essential nutrients such as calcium, Vitamin D, magnesium, and zinc can help reduce bone breakdown within 4 weeks. Additionally, another study highlighted that incorporating MFGM into one’s diet, with regular exercise, can help improve muscle strength after 4 weeks. Basically, from my understanding, we can have stronger bones by practicing active lifestyle, balanced diet plus two glasses of Anlene™ GOLD 5X™!

Quickly go get your bone health status scan and muscle strength test for FREE at the Anlene Mobility Check roadshow, which runs throughout the month of October at various AEON outlets and Columbia Asia Hospital Puchong. More info here: https://www.anlene.com/my/en/anlene-move-check.html

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About Fonterra
Fonterra is a global dairy nutrition company owned by 10,000 farmers and their families. They built their expertise on the legacy of the thousands of farmers who’ve made New Zealand a world leader in dairy.  With a can-do attitude and a collaborative spirit, they are a world leading dairy exporter. Their 22,000 people share the goodness of dairy nutrition with the world through their innovative consumer, foodservice and ingredient solutions brands, and their farming and processing operations across four continents.

Fonterra Brands Malaysia began its operations in 1975 in Shah Alam, Selangor. Today it has two manufacturing plants, Susumas and Dairymas and a total of 700 workers dedicated to bringing the best in dairy nutrition to Malaysians. All dairy products manufactured and produced by Fonterra Brands Malaysia are certified Halal by the Department of Islamic Development Malaysia (JAKIM).

Fonterra Brands Malaysia also adheres to international and local industry standards and achieved the FSSC22000, Veterinary Health Mark and GMP certificates. Fonterra in Malaysia is known for its leading brands Anlene, Anmum Materna, Anmum Lacta, Anmum Essential, Fernleaf, CalciYum, Chesdale and under its foodservices division, Anchor Food Professionals, it is known for Anchor, Mainland and Perfect Italiano.