After the launch of LG Subscribe, the LG Convention 2025 took place at the same venue in Bangsar South, and let me tell you—it was more than just another tech showcase. This annual event by LG Electronics Malaysia has long been the place where the brand reveals its newest innovations, but this year’s theme truly stood out: Affectionate Intelligence (AI).
Rather than focusing solely on automation, LG introduced a future where technology doesn’t just respond—it understands. Their AI-powered products are built to learn from your habits and preferences, offering personalised experiences that enhance daily life. It’s a big leap from “smart” to empathetic tech.
According to Justin Choi, Managing Director of LG Malaysia, “The next frontier isn’t just smarter technology – it’s more empathetic technology.” And from what I saw at the event, LG is already ahead of the game.
Leading the lineup were the latest LG OLED TVs. They now come with enhanced AI processing that adapts picture and sound quality based on your environment and what you’re watching. Imagine watching your favourite movie and having the TV fine-tune everything in real-time for a perfect experience.
Another highlight was the LG AI Air DualCool™ air conditioner, which learns your cooling preferences and adjusts itself for optimal comfort and energy efficiency. I also checked out the new LG Washer with AIDD—it identifies fabric type and load size, adjusting the wash cycle to protect your clothes.
The one product that really caught my eye? The LG MoodUP refrigerator. With colour-changing LED door panels and built-in Bluetooth speakers, it brings fun and personality to your kitchen—definitely made for the modern Malaysian home.
Other exciting reveals included LG’s first locally-introduced microwave range, a dishwasher tailored for Malaysian households, the LG Healing-Me Arte Massage Chair (a Red Dot Design Award winner), and the LG PuriCare™ ATOM-U Water Purifier.
With everything powered by Affectionate Intelligence, LG Malaysia is clearly moving towards a future where smart homes aren’t just tech-savvy—they’re caring, intuitive, and personalised.
For more updates and full product details, head over to LG Malaysia’s website or follow them on Facebook.
About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.
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