On 7 December 2024, I had the privilege of attending Choco Albab’s 3rd Anniversary Celebration, held at the Bangi Avenue Convention Centre. Themed Beyond the Star, the event was not only a showcase of delicious chocolate but also a testament to the brand’s inspiring journey of transforming lives through entrepreneurship.
The founder and CEO of Choco Albab, Said Saiful Fazli Said Aluwi, shared his heartfelt reflections during the event. He emphasized the brand’s mission of creating happiness—not just through their delectable chocolate offerings but also by empowering individuals to earn additional income.
In just three years, Choco Albab has grown into a powerhouse, uplifting the lives of nearly 100,000 agents and producing dozens of Crown Leaders. Said credited these achievements to the collective effort of his team and his 14 years of experience in the business world. “My journey with Choco Albab is rooted in the desire to share opportunities and help people achieve financial independence,” he said, addressing the enthusiastic crowd.
Empowering Entrepreneurship
Choco Albab’s agent system stands out with its remarkable 42% commission rate, the highest in Malaysia for similar products. Said explained that this initiative is tailored to support women, homemakers, single mothers, and youths, offering an accessible way to generate income with minimal capital and no need for agents to purchase or stock products.
“This is more than just a business; it’s a community of entrepreneurs. My vision for 2025 is to double the number of agents to 200,000 and make Choco Albab the leading local chocolate brand in Malaysia,” he added.
A Sweet New Launch
The event also witnessed the launch of the much-anticipated Choco Albab Hazelnut Spread. After trying it myself, I can confidently say it’s a game-changer. With its premium quality and rich, creamy taste, this spread is poised to become a staple in Malaysian households.
A Brand That Transforms Lives
The celebration was more than just a milestone—it was a reminder of Choco Albab’s mission to transform lives. From providing a steady income stream to fostering entrepreneurial spirit, the brand continues to make a lasting impact.
As I mingled with the agents and guests, their stories were a testament to the brand’s philosophy. Many spoke about how Choco Albab had given them financial stability and hope for a brighter future.
Looking Ahead
Choco Albab’s journey is far from over. With ambitious plans to produce more Crown Leaders and expand its agent network, the brand is set to redefine the chocolate and entrepreneurship landscape in Malaysia.
To learn more about Choco Albab and its agency programme, visit chocoalbab.asia.
As I left the event, one thing was clear—Choco Albab isn’t just about selling chocolates; it’s about delivering happiness and creating opportunities for a better tomorrow.
dixonthum 