I attended the launch of the Ascott Star Rewards (ASR) Festival 2025 at MyTOWN Shopping Centre and honestly, it’s one of the more fun events I’ve been to lately. Happening from 24 to 27 July 2025, this 4-day festival runs daily from 10AM to 9:30PM and brings together a bit of everything — music, games, rewards, travel deals, and some pretty cool collabs.
Organised by Ascott Malaysia, the whole setup feels like a mix of lifestyle carnival and travel expo, but with a more relaxed vibe. You’ll see familiar names like CIMB, ShopBack, Jaecoo by Weststar, ASTRO Rocketfuel, and SONY Music Malaysia taking part.
Who is the Next Star of SONY Music?
One of the highlights is the SONY Music Karaoke Competition on Saturday (26th) and Sunday (27th). This one’s for aspiring singers — the winner gets to record one song in duet with a SONY Music artiste. Pretty epic chance if you’ve always dreamt of going pro! And even if you’re not singing, just hang around — there are live performances by Naqiu, Wany Hasrita, Kidd Santhe, Vanessa Reynauld, Yulia and others.
Travel Deals & Freebies
If you’re planning a trip anytime soon, the hotel deals here are quite solid. Ascott is offering up to 40% off room bookings in Malaysia and nearby countries like Thailand, Vietnam, Indonesia, and more.
- Deals run online and onsite
- On-site buyers get a turn inside the Human Wind Chamber — 10 seconds to grab flying money. It’s fun to watch too!
- You’ll also walk away with a MYTOWNKL Flower Bricks Blind Box and a CIMB Octo keychain.
Games, Giveaways & More
The vibe’s lively with interactive booths, mini games, lucky draws, and giveaways happening throughout the day. CIMB and ShopBack have booths with some perks, and Jaecoo has a car display if you’re curious about their latest model.
If you’re free this weekend and happen to be near MYTOWNKL, it’s worth dropping by. Whether you’re just looking to chill, shop around, catch a live performance or hunt for travel deals — this one’s got a bit of everything. Runs until Sunday (27 July), so still time to check it out.
📍MyTOWN Shopping Centre (Central Town)
🕙 10AM – 9:30PM daily
dixonthum 