LG Malaysia – dixonthum

After the launch of LG Subscribe, the LG Convention 2025 took place at the same venue in Bangsar South, and let me tell you—it was more than just another tech showcase. This annual event by LG Electronics Malaysia has long been the place where the brand reveals its newest innovations, but this year’s theme truly stood out: Affectionate Intelligence (AI).

Rather than focusing solely on automation, LG introduced a future where technology doesn’t just respond—it understands. Their AI-powered products are built to learn from your habits and preferences, offering personalised experiences that enhance daily life. It’s a big leap from “smart” to empathetic tech.

According to Justin Choi, Managing Director of LG Malaysia, “The next frontier isn’t just smarter technology – it’s more empathetic technology.” And from what I saw at the event, LG is already ahead of the game.

Leading the lineup were the latest LG OLED TVs. They now come with enhanced AI processing that adapts picture and sound quality based on your environment and what you’re watching. Imagine watching your favourite movie and having the TV fine-tune everything in real-time for a perfect experience.

Another highlight was the LG AI Air DualCool™ air conditioner, which learns your cooling preferences and adjusts itself for optimal comfort and energy efficiency. I also checked out the new LG Washer with AIDD—it identifies fabric type and load size, adjusting the wash cycle to protect your clothes.

The one product that really caught my eye? The LG MoodUP refrigerator. With colour-changing LED door panels and built-in Bluetooth speakers, it brings fun and personality to your kitchen—definitely made for the modern Malaysian home.

Other exciting reveals included LG’s first locally-introduced microwave range, a dishwasher tailored for Malaysian households, the LG Healing-Me Arte Massage Chair (a Red Dot Design Award winner), and the LG PuriCare™ ATOM-U Water Purifier.

With everything powered by Affectionate Intelligence, LG Malaysia is clearly moving towards a future where smart homes aren’t just tech-savvy—they’re caring, intuitive, and personalised.

For more updates and full product details, head over to LG Malaysia’s website or follow them on Facebook.

About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

I attended the exclusive launch event of LG Subscribe, the rebranded version of LG Rent-Up by LG Electronics Malaysia, and I’m excited to share the highlights with you!

The event also featured Lee Zii Jia, Malaysia’s bronze medallist at the Paris 2024 Olympics and LG’s brand ambassador. His presence added star power to what was already a game-changing announcement. With this rebranding, Malaysia becomes the first country outside Korea to implement a full-fledged home appliance subscription model, making it easier than ever to access premium LG tech without the hefty price tag.

Why the name change?
According to Mr. Justin Choi, Managing Director of LG Electronics Malaysia, many users found the word “rent” a bit confusing—was it a temporary rental or a rent-to-own deal? To make things clearer and align with other LG subsidiaries in Thailand, India, and Singapore, Malaysia has now adopted the more intuitive name: LG Subscribe.

This change is part of LG’s bigger vision, “Future Vision 2030,” which aims to transform the brand into a Smart Life Solution Company. LG Subscribe offers greater flexibility, long-term value, and makes owning high-tech appliances a lot more accessible.

Through LG Subscribe, you can now enjoy 10 premium LG products such as:

LG PuriCare™ water purifiers
LG CordZero vacuums
LG ArtCool air conditioners
LG WashTower laundry systems

What’s more, every subscription includes professional maintenance for up to 7 years, smart integration via LG ThinQ, and flexible payment plans tailored for modern lifestyles. It’s perfect for young families or anyone looking for convenience without the financial strain.

Another exciting highlight at the event was the launch of LG PuriCare™ ATOM-U Water Purifier. This sleek, under-sink purifier blends cutting-edge water filtration with minimalist design – ideal for compact urban homes.

Lee Zii Jia said it best: “LG Subscribe reflects the same adaptable mindset we athletes live by – evolving, pushing boundaries, and staying ahead of the game.” And honestly, I couldn’t agree more.

If you’re interested in upgrading your home without burning a hole in your wallet, LG Subscribe might just be the smart move you’ve been waiting for.

👉 For more info, visit LG Malaysia’s official website or follow them on Facebook.

About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.