Tag: coffee

Coffee lovers and fans of Italian culture have something exciting to explore this June as Lavazza Malaysia brings a unique coffee experience to Mid Valley Megamall. Today I attended the official launch of the Lavazza Pop-Up Shop, a week-long activation held at Centre Court, Ground Floor, from 22 to 28 June 2026, and it was more than just a coffee showcase—it was a journey into the rich traditions of Italian coffee culture.

The launch event gathered representatives from Lavazza Asia, AEON Retail Malaysia, the Embassy of Italy, the Italian Chamber of Commerce, media members, content creators, and business partners. The highlight of the event was the introduction of Lavazza’s latest capsule collection, Tales of Italy, featuring two new blends inspired by two of Italy’s most iconic cities: Roma and Napoli.

As someone who enjoys discovering the stories behind food and beverages, I found the concept behind Tales of Italy particularly interesting. Rather than simply introducing new coffee capsules, Lavazza created blends that reflect the personalities of different Italian cities.

Tales of Roma captures the elegance and timeless charm of Rome through a smooth and balanced coffee profile with notes of dark chocolate and hazelnut. On the other hand, Tales of Napoli celebrates Naples’ famous espresso culture with a bold and full-bodied blend featuring cocoa and caramel notes. Both capsules offer distinctive flavour profiles that showcase Italy’s diverse coffee traditions.

Visitors to the Lavazza Pop-Up Shop can enjoy coffee tastings and specially curated “Coffeetails” prepared by professional baristas. The experience also includes an Instagram-worthy photo corner inspired by Italy, making it a fun stop for both coffee enthusiasts and casual shoppers.

Another key highlight of the launch is the collaboration between Lavazza and the aura+ Java One Espresso Coffee Machine. Designed for convenience and simplicity, the machine features espresso and lungo brewing options at the touch of a button. It is compatible with Nespresso® capsules and aims to bring a premium coffee experience into everyday homes.

For those considering a home coffee setup, Lavazza and aura+ are offering a special promotional bundle priced at RM499, which includes the aura+ Java One Espresso Coffee Machine and eight boxes of Lavazza capsules. Given the usual retail value, this promotion offers a practical opportunity for coffee drinkers looking to upgrade their daily coffee routine.

Beyond the product displays, visitors can also enjoy exclusive promotions, giveaways, and purchase-with-purchase rewards throughout the activation period. Whether you’re already a Lavazza fan or simply curious about Italian coffee, the pop-up provides a chance to learn more about espresso culture while sampling different coffee blends.

Founded in Turin in 1895, Lavazza has grown into one of the world’s leading coffee brands, serving coffee across more than 140 markets worldwide. With nearly 130 years of coffee expertise, the company continues to innovate while staying connected to its Italian roots.

If you’re visiting Mid Valley Megamall this week, the Lavazza Pop-Up Shop is worth checking out. Beyond the coffee itself, it’s an opportunity to experience a small taste of Italy right in the heart of Kuala Lumpur and discover how every cup can tell a story.

Event Details
Location: Centre Court, Ground Floor, Mid Valley Megamall, Kuala Lumpur
Date: 22 – 28 June 2026

Highlights:
• Launch of Lavazza Tales of Italy Roma and Napoli capsules
• Coffee tastings and signature Coffeetails
• Exclusive promotions and giveaways
• aura+ Java One Espresso Coffee Machine special bundle
• Italian-themed photo opportunities

Planning to make a purchase? Use my promo code LAVDIXON to enjoy an additional 10% discount on your purchase during the pop-up event from 22–28 June 2026.

If you’re a coffee lover like me, I’m sure you’ll want to make a stop at the Lavazza Pop-Up Coffee Experience happening now at Centre Court, Level Concourse, Suria KLCC. Happening from 15–21 July 2025, this collaboration between Lavazza and aura+ brings a refreshing blend of Italian coffee heritage and sleek lifestyle technology right to the heart of Kuala Lumpur.

I had the pleasure of attending the launch event, and it was a vibrant morning filled with aromatic brews, warm conversations, and sleek machines. The event was graced by key industry names including Lavazza’s Asia principal team, representatives from Suria KLCC, the Embassy of Italy, and the Italian Chamber of Commerce. Also in attendance were media friends and partners from the coffee and retail industry.

The star of the event? The official debut of the aura+ Java One Espresso Machine – a sleek, compact unit that’s compatible with Nespresso® capsules – and Lavazza’s bold new Crema e Gusto Forte capsules. This marks the first time the Java One is available in Malaysia, and I must say, it’s a stylish addition to any modern kitchen.

Guests were treated to an Italian-style coffee tasting, with baristas preparing espressos and “Coffeetails” – think mocktails but with a coffee twist. The Crema e Gusto Forte was smooth, rich, and bold, definitely a hit for those who enjoy a stronger cup.

One of the best parts? The Starter Kit offer. For RM599, you get the aura+ Java One Espresso Machine and 8 boxes of Lavazza capsules – a deal worth RM891. It’s a great value, especially if you’re keen to elevate your at-home coffee game.

The pop-up isn’t just for shopping. It is a full experience – you can try Lavazza’s coffee varieties, join fun games to win prizes, and even get free engraving on select items. There’s a colourful photo wall perfect for Instagram shots, and purchases above RM60 unlock chances to Spin the Wheel or even join the Lavazza Gacha draw.

Whether you’re a serious espresso aficionado or someone who just appreciates a good cup of coffee, this pop-up is worth checking out. I left with a smile, a cup of coffee in hand, and a tote bag filled with goodies. Swing by if you’re around Suria KLCC – you might just walk away with your new favourite coffee machine.

Discovering the Lavazza Pop Up Shop
I just got back from Mid Valley as I had the pleasure of visiting Malaysia’s first-ever Lavazza Pop Up Shop at Mid Valley Centre Court, and it’s an experience I recommend for coffee lovers like myself. This event, running from the 19 – 25 August 2024, is a true celebration of Lavazza’s dedication to authentic Italian coffee, innovation, and fun.

Exploring the New Lavazza Capsules
One of the highlights of my visit was sampling Lavazza’s brand-new capsules: Rossa, Tierra, and E Gusto. These capsules are not only packed with rich flavours but are also compatible with Nespresso* Original machines, which is a great convenience for those of us with these machines at home. Each flavor had its own unique appeal—whether it was the bold richness of Rossa, the sustainably sourced and flavorful Tierra, or the smooth and balanced E Gusto. It felt like a mini coffee tour of Italy, right at the pop-up shop.

Exclusive Discounts and Shopping
Beyond the tasting experience, the Pop Up Shop offers exclusive discounts on all Lavazza products, including capsules, beans, grounds, and instant coffee. It was the perfect opportunity to stock up on my favorites and try out some new flavors. If you’re a Lavazza fan, these discounts are definitely worth checking out.

Fun & Games with Lavazza
What made the event even more exciting were the interactive games and opportunities to win prizes. With every purchase, you could try your luck at the game stations there, but luck was not on my side, haha! I did not get any interesting gifts.

Savouring Special Coffetails
The Coffeetails were a delightful surprise. Lavazza’s Barista crafted these special coffee drinks, which were as delicious as they were creative. It was the perfect way to end my visit, sipping on a refreshing coffee cocktail while soaking in the vibrant atmosphere. For me, I had the Mango Tango Qualita Oro.

If you’re in the Mid Valley area, don’t miss out on this unique coffee journey with Lavazza. Whether you’re there to shop, play games, or simply enjoy a good cup of coffee, the Lavazza Pop Up Shop offers something for everyone.