MAGGI Malaysia – dixonthum

I love laksa in all its varieties, including Asam Laksa, Nyonya Laksa, Laksa Johor, Laksa Kedah, and many more. Due to Malaysia’s heterogeneous population, the laksa list is endless. This is what makes Malaysia unique!

Hence, it is no doubt that the Laksa is a symbol of Malaysian culinary culture given its evocative aroma, rich flavour, and satisfying texture. The brand-new MAGGI® Mi Goreng Laksa Warisan, with its original flavour and distinctive aroma, is being introduced in honour of Malaysians’ love of laksa and as a tribute to the tradition of this Malaysian classic cuisine.

As a brand that has over 50-year history and a meaningful space in the hearts of Malaysians, MAGGI® continues to proudly celebrate our heritage in all our offerings. Today, we are delighted to be part of the celebration of Malaysia’s vibrant Laksa dishes as we present our latest product innovation that pays homage to our nation’s diverse and distinctive culinary heritage: our all-new MAGGI® Mi Goreng Laksa Warisan.
said Mr. Juan Aranols, CEO of Nestlé (Malaysia) Berhad at the launch event held at the vintage-themed mansion, The Agam in Kuala Lumpur

Celebrity Chef Anis Nabilah and Professor Dr. Shahrim Karim, who is a Professor of Malaysian Heritage Food and Culture at the Faculty of Food Science and Technology at Universiti Putra Malaysia (UPM), were in attendance at the launch event. They demonstrated their culinary skills and expertise by creating a delicious Laksa dish while sharing the dish’s rich history and evolution.

Laksa is a cuisine that has its roots in the Peranakan population and is heavily influenced by Southeast Asian cultures from China, Malaysia, and Indonesia. According to Professor Dr. Shahrim Karim, Laksa is truly Malaysia’s national dish that transcends cultures and geographical boundaries. It has evolved into a variety of dishes that we are familiar with and enjoy today, ranging from the traditional Curry Laksa to more creative dishes like Assam Laksa, Sarawak Laksa, Nyonya Laksa, and Johor Laksa.

The soul of Laksa lies in its vibrant and aromatic flavours. A good Laksa is all about the balancing act between various ingredients with the constant stirring towards the ‘pecah minyak’ stage, which is vital for the perfect Laksa flavour that culminates in a true culinary delight.
added Professor Dr. Shahrim Karim

With the growing popularity of making laksa the “Goreng” style, people have been looking for new ways to enjoy this well-known meal with family and friends in recent years. The All-New MAGGI® Mi Goreng Laksa Warisan is a unique variation on the Malaysian Laksa heritage that draws inspiration from this popular trend.

As Malaysia’s trusted household brand, MAGGI^®aspires to deliver product offerings that embody true Malaysian flavours. Thanks to our MAGGI^® Chefs’ continued dedication and culinary expertise, we have given a modern-day twist to Laksa as we introduce our latest innovation MAGGI^® Mi Goreng Laksa Warisan. Indeed, the secret of making a good Laksa lies in its base. Hence, our new creation is carefully crafted with a blend of key aromatic ingredients, bunga kantan, daun kesum, galangal, along with fresh ingredients: onions, kaffir lime leaves, lemongrass, garlic and ginger, slowly cooked into a paste until ‘pecah minyak’ to deliver the distinctive flavour of the iconic Laksa dish whilst preserving its authentic recipe. We are embracing this heritage dish, by making it possible to enjoy a great tasting Laksa Goreng – anytime, anywhere!
said Ms. Ivy Tan, Business Executive Officer of MAGGI^®, Nestlé (Malaysia) Berhad

In keeping with the brand’s commitment to supporting Malaysians Cook the Difference, MAGGI® continues to offer exceptional food options for customers looking for easy-to-prepare, delicious meals. The 100% Australian wheat used to make the MAGGI® Mi Goreng Laksa Warisan noodles is a good source of both protein and carbs. MAGGI® is dedicated to serving the greatest food to customers, from sourcing premium ingredients to strict quality control.

MAGGI® has released two variants of MAGGI® Mi Goreng noodles to
embrace Malaysian heritage and flavours – MAGGI® Mi Goreng Cili ala Kampung and the all-new MAGGI® Mi Goreng Laksa Warisan. MAGGI® Mi Goreng Laksa Warisan is available at all leading supermarkets, hypermarkets and online stores.

Very beautiful heritage building, The Agam

Find out more about the MAGGI^® Mi Goreng Laksa Warisan here:
Website: https://www.maggi.my/en/Maggi-Happenings/Maggi-Mi-Goreng-Laksa-Warisan/
FB: https://www.facebook.com/MaggiMalaysia/
IG: https://www.instagram.com/Maggi.Malaysia/

About MAGGI^®
MAGGI^® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI^® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas, which continue to delight and inspire Malaysian families on the goodness of homemade. To learn more, please visit www.maggi.my or our Facebook page at http://www.facebook.com/MaggiMalaysia

About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.

This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia

The launch of Program Mentor Wanita Cukup Berani MAGGI® 2023 graced by Minister of Women, Family and Community Development. (Left to Right) *Geetha Balakrishna*, *Juan Aranols,* *YB Dato’ Sri Nancy Shukri,* Chuah Jia Wen, *Nicole Tan,* Ayeshah Mirzha

Through its Program Mentor Wanita Cukup Berani MAGGI® (‘PMWCBM’), MAGGI® is reaffirming its dedication to empowering women and small business owners. In collaboration with Google, Meta, and TikTok, MAGGI® has announced the third edition of PMWCBM in honour of International Women’s Day in 2023. This partnership provides a thorough upskilling workshop and masterclass centred on social media content creation, personal development, and how to expand a food business. More than 3,500 women nationwide have been impacted by the programme since its launch in 2020

Panel Discussion on “*Digital Upskilling of Women Entrepreneurs*” . (Left to Right) Nana Mahazan, Geetha Balakrishna, Chuah Jia Wen, Nicole Tan, Ayeshah Mirzha, Sheila Rusly, Anne Idris

“This year’s International Women’s Day theme, #EmbraceEquity, aligns with our ministry’s goal of promoting women’s active participation in the workforce. Upskilling women and marginalised communities with digital skills will provide
new income opportunities, narrowing the gender equality gap. Gender equality requires the involvement, cooperation and support of various stakeholders. We’re pleased to be part of this encouraging collaboration between the private and public sector. MAGGI ® will work with the Ministry on grassroot community outreach with a key focus on the B40 community, offering upskilling workshops and engagement sessions to help them tap into the digital economy.”
Said YB Dato’ Sri Nancy Shukri, Minister of Women, Family, and Community Development (KPWKM)

YB Dato’ Sri Nancy Shukri, Minister of Women, Family and Community Development (KPWKM)

Nestlé has observed International Women’s Day for many years as an important milestone to celebrate women’s achievements around the world.

“We recognise the progress made in the journey so far, while we renew our commitment to continue making positive changes towards building diversity, equity and inclusivity in Malaysia, for women and for all. With the advent of digitalisation, Nestlé and MAGGI® are embracing gender equity by upskilling and empowering women in the digital age, whilst building their confidence and helping them elevate their food businesses.”
Said Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad

Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad

Social media influencers and content creators are essential to a brand’s outreach with the rise of social media and the growth of the digital landscape. Women in Malaysia have numerous opportunities to generate sustainable income from food content and level up their food businesses with digital skills and capabilities. By working with renowned digital leaders like Google, Meta, and TikTok, MAGGI® is going one step further to advance Program Mentor Wanita Cukup Berani MAGGI® to the next level.

A brand-new online module is being offered as part of this year’s Bengkel Online Wanita Cukup Berani MAGGI® for participants who want to start their journey as food-based content creators, either as individuals or business owners. The chance to attend a Masterclass: Food Influencer and Content Creator with MAGGI® is also offered to participants. In addition to sharing tips, best practices, and advice on content creation, experts from Google, Meta, and TikTok also share stories from successful influencers to motivate participants. Following a thorough selection process, 21 winners will be chosen to receive a contract with MAGGI® and be part of an exclusive mentorship program to become food content creators.

“As we progress along to support women in their upskilling journey, it is important to
remind all that we must always strive for progress and make a difference, no matter how small. So we should constantly ask ourselves, ‘Apa perubahan anda hari ini?’ (‘What changes did you make today?’). We are confident that through the Program Mentor Wanita Cukup Berani MAGGI® , we can continue to encourage women to make a positive change as aligned with MAGGI® CukupRasa’s ‘Tak Kenal, Tak Cinta’ (‘Never Try, Never Know’) spirit.”
Said Geetha Balakrishna, Business Executive Officer of MAGGI® of Nestlé (Malaysia) Berhad

For more information about the Program Mentor Wanita Cukup Berani MAGGI® 2023,
visit https://www.maggi.my/en/maggi-happenings/maggi-cukup-rasa/

Sharing my thoughts on ‘What changes did you make today?’

About MAGGI ®
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas, which continue to delight and inspire Malaysian families on the goodness of homemade. To learn more, please visit www.maggi.my or our Facebook page at http://www.facebook.com/MaggiMalaysia.