Entertainment, Food & Drink, Lifestyle

MAGGI Works with Women’s Ministry & Tech Firms to Improve Women’s Involvement in the Digital Economy

The launch of Program Mentor Wanita Cukup Berani MAGGI® 2023 graced by Minister of Women, Family and Community Development. (Left to Right) Geetha Balakrishna, Juan Aranols, YB Dato’ Sri Nancy Shukri, Chuah Jia Wen, Nicole Tan, Ayeshah Mirzha

Through its Program Mentor Wanita Cukup Berani MAGGI® (‘PMWCBM’), MAGGI® is reaffirming its dedication to empowering women and small business owners. In collaboration with Google, Meta, and TikTok, MAGGI® has announced the third edition of PMWCBM in honour of International Women’s Day in 2023. This partnership provides a thorough upskilling workshop and masterclass centred on social media content creation, personal development, and how to expand a food business. More than 3,500 women nationwide have been impacted by the programme since its launch in 2020

Panel Discussion on “Digital Upskilling of Women Entrepreneurs” . (Left to Right) Nana Mahazan, Geetha Balakrishna, Chuah Jia Wen, Nicole Tan, Ayeshah Mirzha, Sheila Rusly, Anne Idris

“This year’s International Women’s Day theme, #EmbraceEquity, aligns with our ministry’s goal of promoting women’s active participation in the workforce. Upskilling women and marginalised communities with digital skills will provide
new income opportunities, narrowing the gender equality gap. Gender equality requires the involvement, cooperation and support of various stakeholders. We’re pleased to be part of this encouraging collaboration between the private and public sector. MAGGI ® will work with the Ministry on grassroot community outreach with a key focus on the B40 community, offering upskilling workshops and engagement sessions to help them tap into the digital economy.”

Said YB Dato’ Sri Nancy Shukri, Minister of Women, Family, and Community Development (KPWKM)
YB Dato’ Sri Nancy Shukri, Minister of Women, Family and Community Development (KPWKM)

Nestlé has observed International Women’s Day for many years as an important milestone to celebrate women’s achievements around the world.

“We recognise the progress made in the journey so far, while we renew our commitment to continue making positive changes towards building diversity, equity and inclusivity in Malaysia, for women and for all. With the advent of digitalisation, Nestlé and MAGGI® are embracing gender equity by upskilling and empowering women in the digital age, whilst building their confidence and helping them elevate their food businesses.”

Said Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad
Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad

Social media influencers and content creators are essential to a brand’s outreach with the rise of social media and the growth of the digital landscape. Women in Malaysia have numerous opportunities to generate sustainable income from food content and level up their food businesses with digital skills and capabilities. By working with renowned digital leaders like Google, Meta, and TikTok, MAGGI® is going one step further to advance Program Mentor Wanita Cukup Berani MAGGI® to the next level.

A brand-new online module is being offered as part of this year’s Bengkel Online Wanita Cukup Berani MAGGI® for participants who want to start their journey as food-based content creators, either as individuals or business owners. The chance to attend a Masterclass: Food Influencer and Content Creator with MAGGI® is also offered to participants. In addition to sharing tips, best practices, and advice on content creation, experts from Google, Meta, and TikTok also share stories from successful influencers to motivate participants. Following a thorough selection process, 21 winners will be chosen to receive a contract with MAGGI® and be part of an exclusive mentorship program to become food content creators.

“As we progress along to support women in their upskilling journey, it is important to
remind all that we must always strive for progress and make a difference, no matter how small. So we should constantly ask ourselves, ‘Apa perubahan anda hari ini?’ (‘What changes did you make today?’). We are confident that through the Program Mentor Wanita Cukup Berani MAGGI® , we can continue to encourage women to make a positive change as aligned with MAGGI® CukupRasa’s ‘Tak Kenal, Tak Cinta’ (‘Never Try, Never Know’) spirit.”

Said Geetha Balakrishna, Business Executive Officer of MAGGI® of Nestlé (Malaysia) Berhad

For more information about the Program Mentor Wanita Cukup Berani MAGGI® 2023,
visit https://www.maggi.my/en/maggi-happenings/maggi-cukup-rasa/

About MAGGI ®
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas, which continue to delight and inspire Malaysian families on the goodness of homemade. To learn more, please visit www.maggi.my or our Facebook page at http://www.facebook.com/MaggiMalaysia.

A wefie with songstress, Ernie Zakri who’s belting the new version of MAGGI Cukup Rasa theme song

About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.

This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.

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