Today, I witnessed the most anticipated festive shopping campaign of the season, the “Jom Balik Kampung bersama SOGO & Bank Islam” contest, which has officially concluded after an intense grand finale event!
Continuing its annual tradition of rewarding loyal Malaysian shoppers during Hari Raya, retail giant SOGO teamed up with Bank Islam for the second consecutive year to roll out an eye-popping total prize pool worth over RM189,000. Running nationwide from 20 February to 31 May 2026, the campaign reportedly pulled in a massive turnout, with nearly 26,000 entries submitted by shoppers hoping to hit the jackpot giveaway.
How the Action Unfolded at the Live Finale
Out of thousands of entries, 21 lucky finalists earned a spot to battle it out live in an exciting two-stage showdown on 22 September 2026:
- The “Peel-2-Advance” Stage:
All 21 contestants kicked off the excitement by scratching off stickers on car-shaped emblems to reveal hidden numbers. The top six participants with the highest numbers earned their ticket to the ultimate round, while the remaining 15 finalists didn’t walk away empty-handed—each securing a consolation prize of RM2,000 in SOGO shopping vouchers. - The “Key-2-Victory” Showdown:
The six remaining finalists then faced a tense moment where they had to pick keys from a game board based on their first-round scores. In a stroke of pure luck, the contestant who drew the single longest key unlocked the jackpot and walked away with the keys to a brand-new Perodua Traz 1.5H 2T (DCVT) car!
The Big Reveal: Here Are Your Official Contest Winners
Here is the full breakdown of who took home the major prizes at the end of the competition:
🏆 Grand Prize Winner (Perodua Traz 1.5H 2T DCVT)
- SALAMIYAH BINTI MOHAMAD
🥈 2nd Prize Winners (Bank Islam Gold Account-i worth RM15,000 each)
- MOHD SAFARI BIN HAMIZAN
- NORAINI BINTI ISMAIL
- NUR HIDAYAH BINTI SHAMSUDDIN
- TAN MAY WAH
- TUAN MOHD ALWAFI
Final Thoughts
Big congratulations to all the lucky winners! It’s always exciting to watch these large-scale Malaysian shopping promotions and contests play out, especially when life-changing cash prizes like gold investment accounts and new cars are on the line.
