Do you also have sweet tooth like I do? Whenever my sweet tooth strikes, I take a break with KitKat ®! Nestlé’s KitKat ® celebrates Ramadan and the upcoming Hari Raya by showcasing the spirit of sharing and togetherness of Malaysians with the “Rezeki Dikongsi Bersama” campaign. A KitKat ® Raya animated music video, exciting limited-edition product offerings, and various unique collaborations are all part of the campaign.
“KitKat ® “Rezeki Dikongsi Bersama” Raya campaign aims to connect people viaFrederic Porchet, Business Executive Officer of Nestlé Confectionary
tasty, memorable KitKat ® moments together. The month of Ramadan and the upcoming Hari Raya celebration are equally meaningful times of the year for many Malaysians, regardless of race or background. It is a fantastic time to gather with families, neighbours and friends to cele-break all the joy and festivities of the season. Just like our catchphrase – “Have a Break, Have a KitKat ®”, it’s all about enjoying a break, having a wonderful time together and sharing ‘rezeki’ all around”
The Limited-edition Raya KitKat ® Ketupat
This year, KitKat ® is introducing the limited-edition Raya KitKat ® Ketupat, which provides consumers with the ideal balance of creamy milk chocolate and crispy wafer encased in a brand-new “Ketupat” motif stamped onto the KitKat ® 4-Fingers chocolate bars. A traditional Ramadan and Hari Raya treat, ketupat is made of compressed cooked rice and wrapped in woven coconut leaves. The intricate Ketupat weaving pattern also symbolises Silaturrahim, a form of good relationships and friendship that is honoured in Islamic traditions as well as Malaysian culture, representing the “Rezeki Dikongsi Bersama” campaign’s spirit. On the basis of this idea, the KitKat ® Ketupat seeks to inspire Malaysians to share their “rezeki” with everyone by bringing love, joy, and togetherness into a many homes during the Raya celebrations.
The four distinctive collectible designs of the Raya limited-edition KitKat ® Ketupat, each of which highlights significant Raya traditions, make it the ideal Raya gift to share and “cele-break” with friends and family. There are two different pack sizes for the KitKat ® Ketupat: the KitKat ® Ketupat 4-Fingers Multipack of 4 and the KitKat ® Ketupat 4-Fingers Multipack of 2.
In addition, KitKat ® and Mimpikita have teamed up to release the limited-edition KitKat® x Mimpikita Raya Edition pack, which comes with two packs of KitKat ® Mini 9g Sharebags and a specially created Luminarc drinking glass from Mimpikita. These chic glass mugs are offered in three different, one-of-a-kind designs.
Support from Local Celebrities
Two local celebrities, MK K-Clique and Nabila Razali, performed the KitKat ® “Rezeki Dikongsi Bersama” theme song that is featured in KitKat ®‘s most recent Raya animated music video at the KitKat ® “Rezeki Dikongsi Bersama” Raya campaign launch event. The animated music video for the Raya holiday from KitKat ® honours all the special moments that bring people together during the festive season while embodying the values of the Ramadan and Raya seasons. The characters on the KitKat ® Ketupat packaging, which represent diversity, community, and the joy of sharing “rezeki,” served as the inspiration for the animated music video.
I am honoured to be back again and be part of the KitKat ® “Rezeki Dikongsi Bersama” campaign together with Nabila Razali this year. We hope this song will liven up the spirit of Ramadan and Hari Raya for everyone this year.MK K-Clique
According to MK K-Clique, food plays a significant role in the celebrations of Ramadan and Hari Raya, but sharing your “rezeki” with those around you makes the holiday season even more special.
To view the video, click THIS LINK or go to the KitKat ® YouTube channel.
Additionally, you can now “LIKE” the KitKat ® Raya music video featuring MK K-Clique and Nabila Razali on Facebook, Instagram, and YouTube, where you can share your “rezeki.” Up to a maximum of RM100,000, KitKat ® will donate RM2 for each “LIKE” with all proceeds going to selected charitable organisations. *Subject to terms and conditions. Wait no more and head over to hit that “LIKE” button!
As a part of the campaign, KitKat ® also contributed RM 10,000 to the Malaysian AEON Foundation’s community outreach programme AEON Mesra. During the Ramadan holiday season, this community outreach initiative enables underprivileged kids to go on shopping sprees at AEON stores, further bringing cheer for the approaching Hari Raya festival.
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About Nestlé KitKat ®
Created in 1935, KitKat ® was first known as Rowntree Chocolate Crisp. Two years later, the name has changed to KitKat ®. In 1988, KitKat ® became part of Nestlé range of confectionery products. It grew to be the no. 1 chocolate brand in Malaysia, enjoyed by young and old as a light snack. Today, it is exported to more than 14 countries globally. KitKat ® is 100% Halal and is produced locally at Nestlé’s Halal-certified facility in Chembong, Negeri Sembilan.
“Have a break, have a KitKat ®” has become a popular phrase, aptly describing the enjoyment of the chocolate-coated wafers whenever one needs to take a break amidst a busy and stressful moment.
Nestlé’s KitKat ® is the first global confectionary brand to be made from 100% sustainable cocoa sourced under the Nestlé’s Cocoa Plan. The brand has pledged to be carbon neutral by 2025. KitKat ® aims to reduce the emissions generated through the sourcing of its ingredients, the manufacturing of the product and its distribution by more than 50% as part of its plan.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
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